Last updated: 30 October 2024

Welcome to our Cookie Policy. This document is intended to provide you with information about website cookies that are used across the websites of companies that are within the Sumo Group.

This Cookie Policy applies to the following websites:

https://www.sumogroupltd.com/

https://www.sumo-digital.com/

https://www.thechineseroom.co.uk/

https://www.redkitegames.co.uk/

https://www.lab42.games/

https://atomhawk.com/

https://www.midoki.com/

https://wearesecretmode.com/

https://www.sumo-academy.com/

https://www.aurochdigital.com/

What are Cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree to that. Cookies contain information that is transferred to your computer's hard drive.

Our websites use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our websites, and also allows us to improve our websites.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our websites. These essential cookies are always enabled because our websites won’t work properly without them. You can switch off these cookies in your browser settings, but you may then not be able to access all or parts of our websites.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our websites when they are using them. This helps us to improve the way our websites work, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our websites. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).
  • Advertisement or targeting cookies. These cookies record your visit to our websites, the pages you have visited and the links that you have followed. We will use this information to make our websites and the content more relevant to your interests.

You can find more information about the individual cookies we use and the purposes for which we use them on each specific website listed above in the table below:

Please note that some of the cookies listed above (particularly analytical cookies, performance cookies and targeting cookies) may be set by third parties whom we have no control over. The data collected by those cookies may be shared with the third parties who set them.

To opt out of being tracked by Google Analytics across all websites, visit:

Choices about cookies

Most web browsers and mobile devices allow some control of most cookies and similar devices through the browser and mobile device settings. To find out more about cookies, including how to see what cookies have been set, please see the links below to the browser developer’s website:

You can block cookies by activating the relevant setting on your browser which allows you to refuse the setting of some or all cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our website.

We may also allow you to choose which cookies you want to activate via a banner placed on our websites.

If you have any questions or concerns about our use of cookies, please contact us.